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The Rice Crispy Treat Reckoning Remember Rice Crispy Treats? You know, those rectangular bars from your childhood lunchbox, the ones that tasted like regret mixed with high fructose corn syrup? Yeah. Those aren't what we're talking about. Sugar Apple Treats isn't just making rice crispy treats. We're disrupting an entire category that's been coasting on nostalgia and mediocrity for decades. The problem is simple: the Rice Crispy Treat market has never evolved. Big brands mass